“Why are we getting no social media engagement on our pages, Gary? We need to do something about it”. That’s a conversation that I’ve heard numerous times (Gary was a made up name though) at small business conferences as business owners question their social media presence. The idea of ripping up the rulebook and starting again may not be something you want to do, so why not let someone else do it?
I’ve run social media audits for brands that include GAME, The Drum, and Phillips to name but a few. They wanted to know their current social standing in the industry; what are we not doing that our rivals are doing? These audits allowed them to either create their own social media strategies or, like in most cases, allow me to work with them to create a social media strategy for a variation of campaign objectives. So what would your social media audit look like?